Constant Profits Club Review – Andrew Hansen

Search Engine Rankings and Optimization to draw more Traffic to Your Site

In the contemporary world of internet based applications, mobile commerce and the ever changing dynamics of web based marketing tools; basic search engine optimization (SEO)techniques are both fundamental and essential. Higher rankings and the proper SEO tools enable you to place your site ahead of the competition and improves its visibility–especially when buyers need to access your site for their purchases.

Read on for a deeper insight into the ways of pleasing your customers and search engines alike.

The Importance of Search Engine Optimization

Today, the role and increasing importance of SEO can be summed in more words than you can ever fathom. First and foremost, it is important to understand that the ultimate aim of search engine optimization techniques is not to “game” or cheat search engines such as Yahoo!, Google or Bing. Their main purposes include:

1) Creation of seamless and great user experiences.

2) Communication of your marketing intentions in the right way, so as to enable search engines to recommend your site for most relevant searches.

SEO basics are helpful tools in the hands of e-commerce portal owners, advertisers and online marketers. They and go a long way in helping websites reap richer dividends and divert higher traffic their way.

Your Website: It’s just like a Cake!

Though the analogy may sound a little far-fetched, it’s true. Your paid search, links and social media act as the icing on top while the content, content management system, information architecture and infrastructure form the sugar in the cake. Without the right mix of ingredients in place, your cake can become boring and tasteless.

What do Search Engines Like?

It is all about determining your levels of relevancy and directing searchers and web users to the content requested by them. The various factors required for better “search-worthiness” and higher rankings are:

1. Content: The adequacy and relevance of the content on your site is determined by the quality and quantum of text on the page, the given theme, descriptions, titles and so forth.

2. Performance: The effectiveness and efficiency of your site and whether all the links and applications work properly.

3. Authority: This determines the authenticity of your content and how valuable other websites and authoritative sites find the same. Your content should be informative, original and worthy of reading.

4. User experience: What does your website look like to a user? Is it easily navigable and safe? Does it boast of a high bounce rate?

These are some of the main features and attributes of a SEO friendly website–that are admired by all standard search engines in the fray.

What do Search Engines Avoid?

The spiders linked with search engines have a very small data storage space to their credit. So, steer clear of shady tricks and tactics—you will end up stinging yourself. The under mentioned features speak a lot about what search engines do not want. Take a look.

1. Keyword Stuffing: This is a complete no-no! Avoid overuse of keywords in your content.

2. Purchased Links: These “bought” links will lead you nowhere. So, if you are trying to get the best returns from SEO, then avoid them totally.

3. Poor User Experience: Placing of too many ads on your site will just confuse the user and increase your bounce rate.

Have a good idea of your Business Model

Before you set out to find the right Search Engine rankings and Optimization tools for your site, take a pause and review your business model and overall goals. Ask yourself:

· Are you in the business of selling eyeballs (impressions) or what your perspective buyers click on?

· What is the meaning of conversion for you?

· What are your SEO goals?

· Are you aware of the SEO tools and e-commerce plug-ins required by your portal?

You must also remember to optimize yourself for multi channel integration. So, apart from the implementation of a proper keyword based strategy, you also need to extend your horizons to other off-site platforms and social media giants such as Facebook, Twitter and LinkedIn. Emails, public forums, newsletters and other platforms also require a consistent SEO approach and go a long way in aiding your branding efforts.

SEO and optimized rankings are an order of the day. They are dominating the internet marketing scene in more ways than you can ever imagine. Under the circumstances, it has now become important to integrate the smarter and more innovative features of SEO into your business.

Best Ways To Increase Search Engine Rankings

A majority of businesses today have websites as they give them an online presence. The websites help as far as online advertising is concerned. However, a website that does not have lots of traffic will not help in any way. One of the ways of making sure that your website is getting lots of traffic is to make sure that it is highly ranked. It does not take rockets science to achieve this and some ways that you can use to get high search engines rankings on sites such as Google are explained below.

Learn to use links

Links are used on the net as pathways to increase traffic to your website. The mistake that most people make is that they are too fast in creating and posting the links everywhere. The best way to use links to increase a site’s ratings is to be slow and systematic. Anchor links that contain the keywords should be used sparingly. For instance when you build like 6 great anchor links and about 4 links that have variation of the keyword, you will notice a gradual increase in the site’s ratings. Don’t be worried when you see that your competitors have hundreds of links. Go slow and soon your site will be the first one that appears in search results on Google.

Learn to use the social media

Social media advertising is one of the ways of digital advertising and you can use it to increase your search engine rankings. To do this, the first thing you need to do is build up great profiles on the three most popular sites, Facebook, Twitter and Google +. Once the profiles have been set up, get active on these sites and casually mention your website in the conversations. You can also have the website designer who takes of your website add a social media button and as you promote the website in your online social conversations; you will notice that the rankings of your site will start shooting up.

Invest in the content on your site

You may have the best links and be very active in social media but if your content is not engaging, the site will not be highly ranked. This means that you will need to spend time in market research and find out the content that people searching for your products and services look for. With this information, design content that will engage them and this will help your ratings shoot up. Endeavor to have content that is creative, informative, and simple to read and understand and you will easily maintain traffic and hence enjoy high search engine ratings.

Keep the content updated on a regular basis

You need to understand that in the same way clients pay special care to the content on a website, search engines do the same. Industries keep on changing and therefore you should make sure that your website keeps track of these changes and use the changes to address the content on your page. A website that is updated every now and then is seen as relevant by the main search engines hence highly ranked. In addition, fresh informative content will keep guests coming back time and again and this will affect your site positively.

Don’t keep changing websites

In an effort to get highly ranked, many people keep on changing to a new website and this turns out to be a mistake. Search engine sites give higher ratings that have been in operation for a long time as they are more like to have the best content. Therefore, stick to the website that you have now and develop to the best of your ability. The ratings may not shoot up within a month but once they do and you remain in site development, you will enjoy high ratings for a long time.

As you can see in the paragraphs above, it is not that hard to increase search engine rankings. All that you need to do as a site owner is to be deliberate about it and within no time, your website will be the most highly ranked on the internet. If you have an online selling portal on the site, your business will experience increased profits because of the high ratings.